Consumers are seeking for new experiences, and old styled supermarkets
Were the target of Femsa’s new campaign.
Technology was incorporated into displays at supermarkets with the purpose of creating impact and new sensations. VideoWalls were put and integrated, accompanied by the Kimetric solution so as to quantify and measure the implementation’s results.
VideoWalls were put and integrated, accompanied by the Kimetric solution so as to quantify and measure the implementation’s results.
Consumers profiles and traffic patterns were measured giving quantifying results and insights about the solution.See Video
HotZones and new selling areas give place to the questions: Where should we place our shelf? How should we arrange our products? Seeking for answers the SmartShelf was created.
Kinect and sensors where introduced in a new interactive shelf with screens.
•Proven increase in interest rates.
•Understanding of consumers profiles and traffic patterns.
Trade marketing action developed for FIFA World Cup 2014. The Idea was to reward team spirit from customers that wore their Argentina soccer jersey to the supermarket.
An interactive shelf was created including a LCD screen and a Kinect. As consumers went by the display, a well-known football celebrity greeted and invited them to participate in the experience. The device was trained to recognize difference patterns in particularly it recognized the Argentinian soccer jersey, ignoring other shirts. More than 50.000 different t-shirts were used for our machine learning resulting in a 99% precision in its detection.
As a result, when a consumer was passing by Kimetric would get his/her attention and if he/she was wearing the Argentinean soccer jersey he/she would be accordingly awarded a beer discount.
• 500.000 People were tracked
• Thousands of discounts were awarded
• Proven increase in sales
• Featured by national and international press
Renault wanted to understand who were the consumers in the Auto Exposition.In particular, they wanted to know which were the profiles related to each carand what type of consumer they would need to target accordingly.
4 Kinects were placed in the venue’s central column which were able tomeasure people’s traffic around the cars. The vehicles were strategicallyplaced close to the Kimetric setup in order to measure every interaction overthe duration of the exposition.
•500.000 People attended the exhibition
•400.000 Visits were captured
• 90% of the profiles were created
•~70% of the profiles captured were male
•More than 50% were young adults
•There is an increment in younger profiles towards the afternoon hours of the exhibit.
•Clear differences in the female to male ratio between age groups, showing that younger female/male couples tend to attend the event together while male adults went alone